Stay Connected
Receive the latest news, grant offerings, and community events.
NEFA is seeking a part-time communications expert to assist with digital marketing campaigns for CreativeGround. CreativeGround is NEFA’s primary tool for network and knowledge building across the New England creative economy. It is the dynamic regional directory that celebrates and reflects the vital work of artists, creatives, culture bearers, creative organizations and businesses; and is the place for all to gain insight into New England’s vibrant creative ecosystem. Learn more about CreativeGround.
One year after launching the totally upgraded visibility and connection platform, we need to both expand awareness of the site and deepen engagement with community leaders at a really strategic time.
Schedule
15-20 hours per week. Schedule will be mutually agreed upon, with most of the time during NEFA business hours, Monday-Friday 9:00AM to 5:00PM ET. Preference for candidates who can commit to a schedule that includes at least three days per week. Work can be completed fully remote.
Compensation
$35-$45/hour
Tasks/Deliverables
The contractor will complete the following tasks in consultation with the Senior Program Director, Creative Economy, and in close coordination with the Program Administrator, Creative Economy
- Create and manage monthly communications calendar
- Develop social media strategies and messaging for posting on all CreativeGround platforms, including Facebook, Instagram, Twitter, and YouTube
- Design digital and print infographics and marketing materials
- Design and send monthly eblasts in Mailchimp
- Write, design and post blogs on the CreativeGround site
- Gather and post profile spotlights on CreativeGround
- Update specific pages on www.CreativeGround.org
- Track potential meetings and events for program participation and promotion
- Create a library of design templates for graphics for social media, print, and e-promotional materials
- Support program staff with preparation for and follow up from meetings and events
- Implement special communications campaigns, including annual mailings and eblasts, and contact with specific audience segments
- Collect and manage program documentation, including photos, videos, and testimonials
- Track and document progress toward established communications metrics, e.g social media, email marketing, and site traffic stats.
- Use and update documentation of communications plans and procedures
- Other marketing and promotional tasks as needed
Experience/Skills
- Proficiency with Microsoft Office, HTML, social media platforms, and Mailchimp (or similar email system). Familiarity with content authoring in Drupal a plus.
- Knowledge of design programs, such as Photoshop, Illustrator, Canva, and Adobe Pro
- Comfortable writing in a variety of personal and brand voices; familiar with adhering to and maintaining brand standards
- Strong written communication skills
- Experience setting up and gathering data from Google Analytics
- Skilled in graphic design/data visualization
- Experience with best practices in website and materials accessibility
- Excellent organizational skills, including strong attention to detail, ability to meet deadlines, and problem-solve
- Comfortable working with project management tools such as Asana, Trello, or similar
- Experience working with contacts management system such as Salesforce
Preferred
- Experience working with artists, arts service organizations, creative businesses or other arts professionals a significant plus
- Interest or past experience working with creative economy research or creative community-building initiatives
- Experience with marketing an online platform or product
Project Timeline
November 2023-May 2024
Application Process
Potential candidates should email Dee Schneidman, Senior Program Director, Research & Creative Economy, and include a resume to express their interest no later than 5pm ET Monday, October 30, 2023. Submissions will be reviewed as they are received.